Multiply your marketing team’s output.
A customised squad of AI specialists, proven digital marketing skills and senior coaching, built into the tools your team already uses.
Google Partner
Google Reviews★★★★★Do it with your team, not instead of them.
Digital Squad helps internal marketing teams increase capacity and improve output. Your squad does the repeatable work while your people keep the strategy, the judgement, the brand and the final say.
- Internal marketing teams
- Marketing managers and CMOs
- Business owners running their own marketing
- Multi-location and franchise groups
Proven in our own agency. Zib Digital.
Zib Digital, powered by Squad HQ, has run digital marketing for Australian businesses since 2009. It’s the proving ground for Digital Squad: the same system is used across Zib’s production operation, by the same senior specialists who’ll set up your squad and coach your team.
Every figure and result in this section is Zib Digital’s.
- 300+
- Australian businesses served
- 17 years
- Of campaigns, since 2009
- 4.8★
- Google rating from 90+ reviews
- 33+
- Published case studies
What it fixes
One squad. A specialist for every part of your marketing.
Specialists that share your approved brand rules, tools and history, and stop for your sign-off. Most marketing teams start with strategy, content, Google Ads, SEO and reporting.
Four capability groups. One marketing squad.
Your squad handles the repeatable work. Your people keep the judgement, the relationships and the final say.
Strategy and research
- Digital strategy support
- Market and competitor monitoring
- Audience and offer research
- Campaign planning and channel recommendations
- Briefing and ideation
SEO and content
- Keyword and topic research
- Content briefs and drafts
- On-page optimisation
- Technical issue identification
- Internal linking and schema recommendations
- Content refresh opportunities
Paid media
- Google Ads campaign support
- Meta Ads campaign support
- Search term and negative keyword review
- Ad copy and creative variation
- Budget and performance monitoring
- Anomalies flagged for review
Reporting and insight
- Cross-channel data consolidation
- Scheduled reports
- Plain-English performance summaries
- Prioritised actions
- Historical comparison and trends
From your numbers to a weekly performance brief.
- InputYour campaign goals, brand rules, past results and the numbers from each channel.
- Your squadYour squad researches, drafts, optimises, keeps watch and pulls the reporting together.
- You sign offYour internal team or a senior specialist reviews strategy, creative and any material change.
- OutputApproved campaigns and content, plus a prioritised weekly performance brief.
Works with what you already use
- Google Ads
- Meta Ads
- Google Analytics 4
- Search Console
- Your CMS
- Reporting tools
Works with the tools you already use. We confirm exactly how during discovery.
People and controls
- Your team owns strategy, brand and final approval
- Brand rules, tone and examples loaded into the squad
- Material changes held for human sign-off
- Senior specialists available for review and coaching
We coach your team. We don’t replace it.
Your squad adds capacity. Your people stay in charge. And you’re never left to work it out on your own.
- Does the legwork, every day
- Researches, drafts, bids and reports
- Flags what changed and what to do next
- Learns the system as it’s built
- Signs off on what goes out
- Owns the brand and the customer
- Set it up properly from day one
- Coach your team every month
- On hand when you need them
Set up properly. Then better every month.
- DiscoverScope it togetherA conversation about your team, your tools and your goals, so we start with the work that matters most.
- Set upBuild it with your teamSet up in your tools and trained on your brand, while your team learns the system alongside us.
- Settle inApproving, not rewritingAs the squad learns your brand, drafts land ready to sign off and your team knows the system inside out.
- Every monthCoached and improvedA senior specialist reviews the results with you, sharpens the playbook and plans what to add next.
FAQs
No, it multiplies them. Your squad takes the legwork, your people make the calls, and a senior specialist coaches them along the way.
Works well with
Let’s multiply your marketing team.
Tell us where your team is losing time and which systems you already use. We’ll help identify the highest-value place to start.