The agent-native way to run your business

We build the AI systems businesses run on.

Proprietary AI systems that leverage the best of every large language model, building bespoke and off-the-shelf solutions for real businesses.

01Who we are

We build the AI systems businesses run on.

Squad is a product studio and platform. We assemble squads of specialist AI agents, each tuned to a real job, connected to the tools you already use, and held to a standard you can trust. We don't sell AI to randoms. We sell solutions.

Bespoke

Systems built for you

Off-the-shelf

Solutions per vertical

In control

Humans stay in the loop

squad-hq · command center6 agents live
estimating-agentdrafting quote pack from plans
virtual-cforeconciling Xero cash-flow
marketing-suiteshipping campaign · Zib Digital
tender-takeoffpricing commercial tender
reporting-agentbuilding live dashboard
ops-schedulersequencing crew for Fri
squad~awaiting your sign-off
02What we do

A squad of specialist agents, not another chatbot.

01

Connect

Agents plug into the systems you already run, Xero, BuildXact, ServiceM8, CRMs and more.

02

Do the work

They produce real output, a priced quote, a cash-flow forecast, a live campaign, not suggestions.

03

Show the working

You watch the output build up step by step, then hand it to the rest of the squad with full context.

04

You approve

Guardrails and a human sign-off on anything that ships. Reliability is the whole point.

A clear path from problem to squad.

Every stage has defined deliverables and your sign-off before anything moves forward. No lock-in contracts.

  • 01

    Scope

    Short discovery

    We map the problem, the tools you already run, and what ‘solved’ looks like — so we build the right squad, not a generic one.

  • 02

    Build

    Agents & integrations

    We build the agents and wire them into your stack. One integrated platform, powered by the best of every model — no handovers.

  • 03

    Onboard

    Live & improving

    We onboard the squad into your workflow and keep tuning it as it works. You sign off on every stage and stay in control throughout.

Squad builds agent-native systems that plug into the tools you already run, do the work of a specialist team, and answer to you.

Bespoke where it counts. Off-the-shelf where it's proven. Reliable enough to stand behind real work, all from one platform, powered by the best of every model.

03What we can do

One platform. A squad for every part of the business.

  • 01

    Estimating & quoting

    Plan takeoffs · rate cards · quote packs

  • 02

    Finance & CFO

    Xero cash-flow · margins · forecasts

  • 03

    Digital marketing

    Full suite · strategy to execution

  • 04

    Tender & takeoff

    Absorb plans · price commercial tenders

  • 05

    Reporting & insight

    Live dashboards · plain-English answers

  • 06

    Lead gen & outreach

    Inbound funnels · qualify · follow-up

  • 07

    Content & comms

    Email · project updates · docs

  • 08

    Ops & scheduling

    Organise teams · jobs · workflows

  • 09

    Custom agents

    Bespoke to your process & vertical

Can't find a solution on the list? Let's build one now.

03Your tools

We connect to what you already use.

Your systems

CRM

Customers, contacts, opportunities

HubSpot · Salesforce · Pipedrive

Accounting

Price lists, tax, invoices, payments

Xero · MYOB · QuickBooks

ERP / Inventory

Products, stock, costs, lead times

Cin7 · Unleashed · NetSuite

The Squad HQ engine

Squad HQ

AI client for business optimisation

Task

Quote the Henderson townhouse job from these plans

AI optimisation core

Automations · insights · dashboards

AI quoting engine

running

Pulls your customer, product, pricing and cost data, applies your rules, and generates branded quotes with approval workflow.

What you get

Fast, accurate quotes

Minutes, not days — synced back to your systems.

Automations

Follow-ups, approvals and reminders, hands-free.

Insights & dashboards

Win rate, quote velocity and hours saved, live.

Data principles· secure connectors · least-privilege access · defined sync direction & frequency · documented data flows

Squad in action
01 · Plans in → quote pack out

Estimating

A full itemised quote in about twenty minutes, on the builder's own rate card, straight into Xero and BuildXact.

02 · Cash flow, watched

Virtual CFO

Xero-based cash-flow, margins and forecasts, kept current so you see the number before it becomes a problem.

03 · Strategy to execution

Marketing suite

A full digital marketing suite, live in production through Zib Digital. Do-it-for-me, or do-it-with-me.

04 · Plain-English answers

Reporting

Live dashboards you can actually ask questions of, wired to the systems the business already runs on.

05 · Bespoke to your process

Custom agents

Every new agent joins the same squad and plugs into the same platform, tuned to your vertical.

keep scrolling
The agent library

Every new agent joins the same squad.

Beyond the core disciplines, we stand up agents across the rest of the business. Each one plugs into the same platform, so the squad gets deeper instead of the toolset getting messier.

Sales & CRM

Qualify leads, update the pipeline, draft the follow-ups.

Customer support

Resolve tier-one questions, route the rest with context.

HR & people

Screen applicants, schedule, and draft the paperwork.

Compliance & risk

Check documents against policy and flag what needs a human.

Data & documents

Extract, structure and search the information you already hold.

Automations & ops

Connect systems and take the busywork off the team.

04Flagship · trade estimating

A full quote pack, in about twenty minutes.

The estimating agent absorbs a set of plans, applies the builder's own rate card, and returns an itemised quote, connected by API into Xero and BuildXact. Sold as an advanced tool, with guardrails and a human sign-off before anything goes out.

~20 minPlans in → quote pack out
4 units~$16M development
±$5kvs. in-house estimator
05Marketing suite

A full digital marketing suite that plugs into an agency.

Squad supplies the tech; the agency delivers the service. Already in production, Zib Digital is powered by Squad. Offered do-it-for-me, or do-it-with-me where the client runs their own squad.

SEO
Paid media
Content
Reporting
Zib Digital·powered by Squad·zibdigital.com.au
06Proprietary technology

We leverage the best of every model.

Our platform routes each task to the model best suited to it, layers in your data and processes, and wraps everything in guardrails and review, so it's reliable enough to stand behind real work.

01

ROUTE

Best model per task.

02

GROUND

Your data & process.

03

CONNECT

Into your stack. API into Xero, BuildXact, ServiceM8, CRMs and more.

04

GUARD

Guardrails & review.

Routing · live
Best model per task
Incoming taskEstimate a build from plansneeds · deep reasoning
route →
Claude
✓ best fit
GPT
standby
Gemini
standby
Llama
standby
Mistral
standby
07One platform, many fronts

Squad powers the brands in front of the customer.

One platform underneath, purpose-built fronts on top. Every new agent we add builds one brand's credibility, instead of scattering a dozen URLs.

Squad powers

Trade Agent

Estimating & quoting for builders and trades. An inbound lead engine of its own.

Squad powers

Virtual CFO

Xero-based cash-flow, margin and forecast agent for any business.

Squad powers

Live

Zib Digital

The full marketing suite, delivered through the agency. Live today.

Parallel verticals ready to templatise, plumbing, electrical, restoration, dealerships and beyond.

08Where we are

Real systems, in real businesses, today.

Live in production

Zib Digital

In pilot

Building firms

Expanding

Trade & finance

First proof in hand. Building the case studies that take this to the early majority.

09Key people

The team behind the squad.

Chris Knights

Chris Knights

Chief Executive Officer

Mark James

Mark James

Chief Technology Officer

Matt Arnot

Matt Arnot

Head of Growth

10FAQ

Questions, answered.

Everything worth knowing before you scope a squad. Still curious? Book a demo.

A squad is a set of AI agents, each tuned to a specific job — estimating, finance, marketing, ops, and more — wired into the tools you already use and working together under your direction. Think of it as a specialist team that runs inside your business.

The stack you already run — CRMs, Xero, email, docs, project and scheduling tools, and more. If it has an API, we can usually connect to it. We build around what’s working rather than asking you to rip things out.

Discovery is a short sprint, and most squads are scoped and building within weeks, not months. You sign off before each stage, so you always know what’s coming next.

Always. Every stage needs your sign-off, and the agents answer to you — you can review their work, steer them, or pause at any time. Nothing goes live without you.

You do. Your data stays yours, we build on top of it, and we never resell it. The systems we build are yours to keep.

Engagements are scoped on the discovery call to match the problem you’re solving — there are no lock-in contracts. Book a call and we’ll map it out with you.

Ready to build your squad?

Book a short discovery call and we'll scope the squad that solves it.

squadhq.com.au·hello@squadhq.com.au