Privacy Policy

Overview

Squad Holdings Pty Ltd, trading as Squad HQ, understands the importance people place on their personal information. Personal information we collect is treated with the appropriate degree of privacy and confidentiality.

You will be referred to throughout this Privacy Policy as “you” or “your”. Squad Holdings Pty Ltd will be referred to as Squad HQ, “us”, “we” or “our”.

This Privacy Policy explains how we may collect, store, use and disclose your personal information. It takes into account the requirements of the Privacy Act 1988 (Cth) and the Australian Privacy Principles, and should be read together with any other terms that appear on or are linked from our website (www.squadhq.com.au) and our services, including our squads and Ads Labs (together, our “Services”).

Personal information we collect

The types of personal information we may collect about you include:

• your name, job title and the business you work for;
• your contact details, including your email address and phone number;
• details you give us in an enquiry or demo request, such as the squads you’re interested in, the brands you sell, your region and your message to us;
• details you give us in one of our Ads Labs, such as your business’s website address, your approximate advertising spend and your goals;
• details of the Services we have provided to you or that you have enquired about, and our communications with you;
• information about how you use our website, including your IP address, device and browser type, pages viewed, the site that referred you and the ad you clicked to reach us (see “Cookies, analytics and advertising” below);
• information about your business and its customers that you or your business give us access to when we set up and run a squad for you, as set out in our agreement with your business; and
• any other personal information you provide to us, or that a third party provides with your consent.

We may collect these types of personal information directly from you or from third parties, such as a colleague who refers you or a partner you ask to put you in touch with us.

Collection and use of personal information

We may collect, hold, use and disclose personal information for the following purposes:

• to respond to your enquiry, book a demo or call, and contact and communicate with you;
• to provide our Services, including setting up, running, coaching and improving the squads we build for your business;
• to run the Ads Labs you use and send you the results, including the ads, calendar and checks they produce;
• for internal record keeping, administration, invoicing and billing;
• for analytics and business development, including to operate and improve our website and Services;
• to understand how people use our website, and to measure and improve our advertising, including on Meta’s platforms (Facebook and Instagram);
• for direct marketing, such as sending you information about our Services that we think will interest you (you can opt out at any time);
• to keep our website and Services secure, including preventing abuse and spam; and
• to comply with our legal obligations and resolve any disputes that we may have.

Our Ads Labs and AI processing

When you use one of our Ads Labs (for example, the Dealer Ads Lab), we read the publicly available pages of the website you enter, including its stock listings, to write and design ads for that business. We may also check public ad libraries, such as Google’s Ads Transparency Center, for that business.

To do this we use artificial intelligence services from third-party providers, including Anthropic (text) and OpenAI (images). The website content and the details you enter are sent to those providers to generate the results. We don’t send them your contact details for this purpose, and we use these providers under terms that don’t allow them to use our data to train their models.

Please only enter a website you are authorised to act for, and don’t enter other people’s personal information.

Cookies, analytics and advertising

Our website uses the Meta Pixel (pixel ID function(){throw Error("Attempted to call META_PIXEL_ID() from the server but META_PIXEL_ID is on the client. It's not possible to invoke a client function from the server, it can only be rendered as a Component or passed to props of a Client Component.")}), a piece of code from Meta Platforms, Inc. When you visit our site, the Meta Pixel uses cookies and similar technologies to collect information such as the pages you view, the actions you take (for example, submitting a form or completing an Ads Lab) and technical details about your browser and device. Meta may link this to your Facebook or Instagram account if you have one.

We use this information to measure how well our ads work, to show our ads to people who have visited our website, and to find new people who may be interested in our Services. Meta’s use of this information is governed by Meta’s own Privacy Policy.

We also use Microsoft Clarity, a service from Microsoft Corporation, to understand how people use our website. Clarity uses cookies and similar technologies to record how you interact with our pages, such as clicks, scrolling and mouse movement, and turns this into heatmaps and session replays. Clarity masks the text you type into forms, and we use what it collects only to improve our website. Microsoft’s use of this information is governed by the Microsoft Privacy Statement.

When you arrive from an ad, we also store the ad’s click identifier (such as a Google “gclid” or Meta “fbclid”) in your browser for up to 90 days, so that an enquiry can be attributed to the ad that led to it.

Your choices:

• you can control the ads you see from Meta in your Facebook or Instagram ad settings (Accounts Centre → Ad preferences), including turning off ads based on activity from partners like us;
• you can block or delete cookies and clear site data in your browser settings; and
• you can use a browser or extension that blocks tracking scripts.

Some pages also include content from other services, such as videos from YouTube (Google) and Vimeo, and fonts and icons from Google Fonts. Those services may collect information about your visit under their own privacy policies.

Storage and security

We are committed to ensuring that the personal information we collect is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard personal information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

We keep personal information only for as long as we need it for the purposes above or as required by law, and then delete or de-identify it. Short-term security data, such as the IP addresses we use to limit misuse of our Ads Labs, expires automatically.

We cannot guarantee the security of any information transmitted to or by us over the internet. Although we take measures to safeguard against unauthorised disclosures, we cannot assure you that the personal information we collect will never be disclosed in a manner inconsistent with this Privacy Policy.

Disclosure of personal information to third parties

We may disclose personal information to:

• third-party service providers so they can provide their services to us, including website hosting (Vercel), customer relationship management (HubSpot), email delivery (Resend), data storage (Upstash), AI services (Anthropic and OpenAI), advertising and measurement (Meta), website analytics (Microsoft Clarity) and other IT, data storage and professional service providers;
• our employees, contractors and related entities, including Zib Digital Pty Ltd;
• our existing or potential partners, such as the regional partner you ask to speak with, or a partner involved in delivering a squad to your business;
• anyone to whom our business or assets (or any part of them) are, or may in good faith be, transferred; and
• courts, tribunals, regulatory authorities and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or to establish, exercise or defend our legal rights.

We do not sell your personal information.

Overseas disclosure

Some of the service providers listed above store or process information outside Australia, mainly in the United States (including Meta, Microsoft, HubSpot, Vercel, Resend, Anthropic, OpenAI and Google). We take reasonable steps to ensure these providers handle personal information in a way that is consistent with the Australian Privacy Principles.

Where we disclose personal information to an overseas recipient, you acknowledge that the recipient may not be regulated by the Privacy Act and the Australian Privacy Principles, and that if it engages in an act or practice that contravenes the Australian Privacy Principles, it may not be accountable under the Privacy Act and you may not be able to seek redress under the Privacy Act.

Sensitive information

Sensitive information is a subset of personal information that is given a higher level of protection under the Australian Privacy Principles. It means information relating to your racial or ethnic origin, political opinions, religion, trade union or other professional associations or memberships, philosophical beliefs, sexual orientation, sexual practices or sex life, criminal records, health information or biometric information.

We don’t ask for sensitive information through our website, and we ask that you don’t include it in forms or Ads Labs. If we do hold sensitive information with your consent, it will only be used and disclosed for purposes relating to the primary purpose for which it was collected, or as required or authorised by law.

Our commitment to you

Your personal information will:

• be processed lawfully, fairly and in a transparent manner;
• only be collected for the purposes we have identified in this Privacy Policy, and not further processed in a manner that is incompatible with those purposes;
• be collected in a way that is adequate, relevant and limited to what is necessary for those purposes;
• be kept up to date where it is possible and within our control to do so (please let us know if you would like us to correct any of your personal information);
• be kept in a form which permits us to identify you only for as long as necessary for the purposes for which it was collected; and
• be processed securely, in a way that protects against unauthorised or unlawful processing and against accidental loss, destruction or damage.

Your rights and controlling your personal information

Your choice: if you provide personal information to us, you understand we will collect, hold, use and disclose it in accordance with this Privacy Policy. You do not have to provide personal information to us, but if you don’t, it may affect your use of our Services. Where it’s lawful and practical, you can deal with us anonymously or using a pseudonym, for example when asking a general question.

Information from third parties: if we receive personal information about you from a third party, we will protect it as set out in this Privacy Policy. If you provide personal information about somebody else, you confirm that you have their consent to do so.

Restrict and unsubscribe: to unsubscribe from our emails or opt out of marketing communications, use the unsubscribe link in the email or contact us using the details below.

Access and correction: you can ask to access the personal information we hold about you, or ask us to correct it if you believe it is inaccurate, out of date, incomplete, irrelevant or misleading. We will respond within a reasonable time, usually within 30 days.

Complaints: if you wish to make a complaint about how we have handled your personal information, please contact us using the details below with full details of your complaint. We will investigate and respond to you in writing, usually within 30 days. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or on 1300 363 992.

Links to other websites

Our website may contain links to other websites, including our partners’ websites. We do not control those websites and are not responsible for the protection and privacy of any personal information you provide while visiting them. Those websites are not governed by this Privacy Policy.

Changes to this policy

We may vary this Privacy Policy at any time. The current version will always be published on this page with the date it was last updated. Where a change is significant, we will take reasonable steps to let you know.

Contact our Privacy Officer

For any questions, requests or complaints about this Privacy Policy or your personal information, please contact:

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