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Built for Australian & New Zealand dealerships

AI marketing system for dealerships.

A squad that runs your dealership’s marketing: OEM campaigns, Google and Meta ads, SEO and AI search, content, leads and reporting. One connected system, run by experienced automotive marketers, with your team approving every step.

Powered bySquad HQZib DigitalWebsite partnerDealer StudioGoogle PartnerMeta Business Partner
500+Skills built into the platform
10,000+Hours of development
15 yrsPerformance marketing via Zib Digital
45+Dealerships worked with
7Automotive groups
12 mthsRunning live, 20 people daily

Trusted across Australian & New Zealand dealerships

Brands our team has run dealership marketing for
Ford
Toyota
Hyundai
Kia
Mitsubishi
Suzuki
Chery
Gwm
Byd
Omoda
Cepas
Mazda
Subaru
Geely
Jeep
GMC
Volkswagen
Dealer Ads Lab · For Australian dealerships

Build your free dealer ads in under 2 minutes.

Drop your URL. Get ads built from your live stock in under 60 seconds.
Dealer Studio partner
Senior strategist on every account

We read your live stock: what’s been sitting, what’s had a price drop, what people keep looking at. Then we build ads for those exact cars, in your branding. Plus service ads, a six-month sales calendar and a check of your stock pages.

3sEvery car in your yard, countedNew, used and demo, read straight from your live feed.
<60sFeed pull to finished adsCopy written and creatives rendered in your branding.
12Ready-to-run adsEight cars from your current stock plus four service ads.

Live · Right now

The AI reads the yard. Our strategists own the call.

0.0s
  1. 01

    Reading your site and stock.

    Reads your live listings — what's been sitting, what's had a price drop, what people keep looking at — plus your logo, colours and fonts.

    Ready
  2. 02

    Writing the ads.

    Picks eight cars worth pushing and writes Meta and Google copy for each, plus four service ads.

    Ready
  3. 03

    Designing the creatives.

    Renders every ad in your branding, in feed, portrait, story and Google sizes.

    Ready
Creative library

A library of proven dealership ads, beyond the OEM offer.

Best-performing Meta and Google creative for new, demo and used stock, built from real dealership campaigns. Your squad adapts each concept to your stock, pricing and brand in minutes.

Demo Deals event
Demo Deals eventDemo
Super Duty launch
Super Duty launchNew
New, But Used
New, But UsedUsed
Ranger Black Edition
Ranger Black EditionNew
Used But New
Used But NewUsed
Hi4-T test drive weekend
Hi4-T test drive weekendNew
Pre-EOFYS Tucson event
Pre-EOFYS Tucson eventNew
Wildtrak ex-demo
Wildtrak ex-demoDemo
Ranger XL ex-demo
Ranger XL ex-demoDemo
Run-out sale
Run-out saleNew
Christmas clearance
Christmas clearanceNew
Save up to $15K
Save up to $15KUsed
ASX LS sale
ASX LS saleNew
Examples from live campaigns. Dealership branding blurred.
Want ads like these for your own stock?
Drop your URL. Get ads built from your live stock in under 60 seconds.
Generate my ads
01 · The problem

Every month the offers change. The work to launch them doesn’t.

A new OEM bulletin means new strategy, new creative, new pages, new campaigns and a month of optimisation. Most dealerships lose the first week just getting live. Dealer Squad turns that into one routine, with you signing off.

Live in days, not weeksStrategy, assets and campaigns ready within the first days of every offer period.
Optimised every 3 daysStructured optimisation cycles across the month, not a set-and-forget launch.
You sign off, every timeYour offers, rules and limits. Nothing launches or changes without your team’s OK.
02 · How the work runs

From bulletin to live in hours, not weeks.

Four jobs running side by side: OEM offer launches, a weekly SEO rhythm, a gated Meta and Google launch workbook, and an organic AEO and GEO rollout. Your squad does the work; your team signs it off.

Step 1 · 09:00 MonSquad
Bulletin lands
The OEM bulletin for the month or quarter arrives. Your squad pulls out every offer, model, price, term, disclaimer and end date.
OffersModelsTermsEnd dates
Bulletin to live3–5 hrs
03 · Your squad

One squad. A specialist for every part of the dealership.

Specialists that share your approved information, rules and tools, and stop for your sign-off. Most dealerships start with the OEM campaign, organic content, paid media, marketing performance and custom specialists.

Plan & create
01Most popular
OEM Campaign AgentReads the OEM bulletin, drafts the strategy, pulls the assets, launches and optimises for the offer period.
02Most popular
Organic Content AgentCustom and OEM content: blogs, model pages, social and email, drafted to brand and disclaimer rules.
Publish & promote
05Most popular
Paid MediaGoogle Ads and Meta Ads: build, budget pacing, creative rotation and conversion tracking.
Convert & measure
09Most popular
Marketing Performance AgentWatches Google Ads, Meta and SEO daily: flags wasted spend, ranking drops and budget shifts to make.
12Most popular
Custom AgentsTailored help for the work unique to each dealership.
Every specialist works from the same approved information, rules and permissions, and waits for your OK before anything leaves the dealership.
04 · Skill library

Skills already built, backed by 15 years of performance marketing.

Over 10,000 hours of development, running live inside Zib Digital for twelve months across twenty people. Deep across Google Ads, Meta Ads, SEO and OEM marketing performance.

SK-101Read and interpret OEM bulletinsCampaign & media
SK-102Draft campaign strategy documentsCampaign & media
SK-103Build Google Search and PMax campaignsCampaign & media
SK-104Build Meta campaigns from OEM assetsCampaign & media
SK-105Pace budgets against offer end datesCampaign & media
SK-106Rotate creative on fatigue signalsCampaign & media
SK-107Publish weekly blogs on scheduleSEO, AEO & GEO
SK-108Build local and automotive backlinksSEO, AEO & GEO
SK-109Write model, offer and service pagesSEO, AEO & GEO
SK-110Structure answers for AI Overviews and answer engines (AEO)SEO, AEO & GEO
A sample of what your squad can do on day one. Custom skills are built around each dealership.
05 · Official partner

Australia’s market-leading dealer platform. Its dedicated marketing partner.

Dealer Studio is the market leader in dealership websites and digital retail across Australia. Dealer Squad is its dedicated marketing and business partner, built to drive performance on top of the platform.

Stock and offers flow into campaigns, leads flow into the LMS, and outcomes flow back to sharpen the next campaign.

Dealer Studio
Brings the platform
  • Dealer websites and digital retail
  • Lead management system
  • Stock feeds, SRP and VDP
  • SEO app, connected to your website
  • OEM relationships
Always in sync · no double handling
One loop. Every lead accounted for.
Stock & offers → live campaignsNew stock, price drops and OEM offers update the ads on their own. Sold cars come out of market the same day.
Leads → straight into your LMSEvery enquiry lands in your CRM in seconds, tagged with the campaign, ad and car it came from. Nothing sits in an inbox.
Sales → the next campaignTest drives, deals and ROs feed back in, so budget moves to the ads that actually sell cars, not the ones that just get clicks.
Dealer Squad HQ
Brings the performance
  • OEM-aligned marketing strategy
  • Google Ads and Meta Ads
  • SEO, AEO and GEO with off-page authority
  • Your AI squad and 500+ skills
  • Reporting on verified dealership outcomes
06 · Channels

Paid, organic and answer engines, on one weekly rhythm.

01Google Ads

Search, Performance Max, display and YouTube, built per model and offer, paced to the offer end date.

02Meta Ads

Facebook and Instagram inventory and offer ads, retargeting and instant-form leads with full attribution.

03SEO

Weekly blogs, off-page backlinking, citations and technical health, with rank tracked every week.

04AEO & GEO

Answer-engine and generative-engine visibility, so your dealership is cited in ChatGPT, Gemini and Perplexity.

05OEM performance

Every OEM program tracked from bulletin to result, with co-op evidence and disclaimer compliance built in.

07 · Getting started

Live in about 30 days. Proven on a real bulletin.

  1. 01 · Week 1KickoffOutcomes, sponsor, champion and success metrics agreed.
  2. 02 · Week 1DiscoveryOEM programs, systems, offers, rules and approvals mapped.
  3. 03 · Week 2ConnectDealer Studio, ad accounts and reporting connected.
  4. 04 · Week 3PilotOne live bulletin run side by side with the current process.
  5. 05 · Week 4Go liveSponsor sign-off, then monthly optimisation and scale.
Connections

Plugs into the systems you already run.

1,500+Tools it already works with
+ CustomHooked up to your other software

Tap an area to see how it connectsClick an area to see how it connects

Website & retailDealer Studio6 connections
  • Website & landing pages
  • Stock feeds, SRP / VDP
  • Offer pages
  • Finance & trade-in
  • Service booking
  • Lead forms
DMS & CRM6 connections
  • Salesforce
  • HubSpot
  • Podium
  • Pipedrive
  • Zoho
  • Your DMS
Classifieds & stock5 connections
  • Facebook Marketplace
  • Google Vehicle Listings
  • carsales
  • Autotrader
  • Drive
Marketing & OEM9 connections
  • OEM marketing portals
  • Sesimi
  • Google Ads
  • Meta Ads
  • GA4
  • Tag Manager
  • Google Business Profile
  • Search Console
  • Birdeye
Accounting & payroll8 connections
  • Xero
  • MYOB
  • QuickBooks
  • Reckon
  • Employment Hero
  • KeyPay
  • Deputy
  • Tanda
Workspace & docs5 connections
  • Microsoft 365
  • Google Workspace
  • SharePoint
  • OneDrive
  • Dropbox
Comms & projects6 connections
  • Outlook
  • Gmail
  • Teams
  • Asana
  • monday.com
  • Trello
Email marketing3 connections
  • ActiveCampaign
  • Mailchimp
  • Zapier webhooks
Don’t see yours? Chances are we can still work with it. We start with a call to the software provider and go from there, so what’s possible depends on each system. Third-party terms and account permissions apply.
Book a demo

Run next month’s bulletin with us.

A 30-minute walkthrough on your own OEM program: what your squad would draft, launch and optimise for your dealership.

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