Hospo Squad
More covers. Same team.
A marketing agent for hospitality groups, measured in bookings for every venue and run by your own team.
- One brief per venue
- Measured in bookings
- Specialist on call
Friday brief · 25 Sep
4 venues · sent 7am to owner, ops, marketing
| Venue | Bookings | Changevs last week | Cost / booking |
|---|---|---|---|
| CBD | 412 | ▲ +6% | $11.20 |
| Richmond | 298 | ▲ +14% | $9.40 |
| St Kilda | 355 | ▼ −3% | $12.80 |
| Brisbane· opened June | 164 | ▲ +22% | $21.60 |
Richmond books at $9.40 — the lowest in the group.
Modelled: another $300 a week here adds about 30 bookings at a similar cost.
St Kilda's Meta cost per booking is up 19%.
Three ads showing fatigue — a new creative brief is with your designer.
Sample brief · venues and figures are illustrative
Plugs into your stack
Reads the ad accounts and the bookings you already have.
Connects to: Google Ads, Meta Ads, Instagram, Search Console, Your bookings dashboard.
How it works
Every venue, measured in bookings.
01
Connect every venue
Google Ads, Meta and your bookings dashboard, venue by venue.02
Measure what fills seats
Bookings and cost per booking, not impressions.03
One page per venue
A Friday brief with the one call worth making.04You sign off
Your team acts
With a specialist on call for openings and big pushes.
Who does what
The agent reads the numbers. Your team runs the marketing.
The agent
- Tracks cost per booking by venue
- Flags wasted spend and tired creative
- Writes the Friday brief
Your team
- Runs the ads, content and socials
- Plans events and launches
- Owns the brand and the guest
Our specialists
- A monthly session with your team
- Launch support for new venues
In production
Built on the agent that runs our own agency.
Hospo Squad is Digital Squad configured for hospitality. The reviews below are Zib Digital's, from the same team.
“Have worked with Matt at Zib over the past couple of years and have found his knowledge, communication and processes used to optimise my reach to be flawless and driven by data. He regularly updates me on suggested pivots based on what the market is doing. Strongly recommend reaching out to Matt for a chat.”
Kane Draper
Google review · Zib Digital
“The team at ZIB has been exceptional from the moment I first reached out. They began by conducting thorough audits across all my platforms. The audit uncovered a significant gap in my strategy, I was missing out on a large portion of the market while my competitors were capturing that business. They deliver real results without the empty promises and jargon that so many others offer.”
Chris Chalmers
Google review · Zib Digital
“I had been referred to these guys and spoke with Matt directly. He was hand on heart the most honest AdWords/marketing guy I've spoken to - he pointed me in the right direction to a better strategy and saved me a heap of money in the process. Absolutely recommend you chat to him.”
Troy
Google review · Zib Digital
Read all 90+ Google reviews of Zib Digital.
How the squads sync
Plugs into the rest of the squad.
Connect · Your systems
- Google Ads
- Meta Ads
- Bookings
Remember · The shared layer
- Your business
- Your history
Work · The squads
- Hospo Squad
Deliver · What reaches you
- Friday brief
Hospo SquadDigital, configured
Measures every venue in bookings, and sends one Friday brief with the decision worth making.
FAQs
Straight answers.
Do we need an in-house marketer?
Yes. Someone has to implement what the agent recommends. If nobody owns marketing in-house, Autopilot or Zib Digital will suit you better.
Can it report on each venue separately?
Yes. One page per venue, weekly or daily, to whoever needs it: owner, ops manager or venue manager.
Can we keep our bookings dashboard?
Keep it. The agent reads it and gives you the need-to-knows, so nobody spends hours a month building reports.
Is it right for a single venue?
Usually not. A single venue with nobody running marketing in-house is better served by Autopilot or Zib Digital.
What does it cost?
A fixed monthly fee, plus a one-off setup to connect your venues and dashboard. Both are scoped on the demo, and adding a venue doesn't mean adding a salary.
Show us one venue. We'll show you where it leaks.
Book a demo and we'll run the agent across one venue's ad accounts: where the spend leaks, what's converting, what we'd change first.