Dealer Squad · automotive

More enquiries. Lower cost per lead. You close the deal.

Local demand that fills your showroom and your service bays, led by someone who's done it for forty‑five dealerships.

Book a demo
Dealerships
45+across 7 automotive groups
In automotive
7 yearsinside dealership marketing
Leads generated
250,000+through paid media and SEO
Matt Arnot, Director · Head of Growth

Led by

Matt Arnot

Director · Head of Growth

Chery Dealer of the Year · 2023 and 2025

Who you'll talk to

Seven years inside automotive retail.

Matt has spent seven years inside dealership marketing, across forty-five separate dealerships in seven automotive groups. He knows the OEM programs, the co-op rules and how a group is actually structured, and he owns the commercial relationship from the first meeting onward.

“I treat every campaign like it's my own business. If it doesn't move your number, we're doing the wrong work.”
Matt Arnot · Director & Head of Growth, Zib Digital

And the team underneath him

  • Senior digital manager

    Owns the day-to-day on your account. Same person month after month, not a rotation.

  • Paid media specialists

    Google Ads and Meta run by channel specialists: search, PMax, Vehicle Listing Ads, YouTube.

  • SEO and content

    Technical, local and content SEO, plus answer-engine visibility for model and service search.

  • Creative and production

    OEM assets adapted per channel, with mandatory wording and disclaimers carried through.

More about Matt

Dealer Studio partner · Google Partner · Meta Business Partner, through Zib Digital

Plugs into your stack

Runs off real stock, real sources and real outcomes.

Connects to: Google Search & PMax, Vehicle Listing Ads, YouTube, Meta Ads, Instagram, Google Business Profile, Dealer Studio, DMS feeds, CRM via API, Classifieds portals, OEM portal, Website lead forms, Offline conversions.

The OEM campaign cycle

Bulletin on the 1st. Live in days.

  1. Day 1

    The bulletin lands

    Every offer, model, term and end date, pulled out.

  2. Day 1

    Strategy document

    Channels, budgets, audiences and disclaimers, for the principal.

  3. Day 1–2

    OEM assets

    Approved creative and copy from the portal, versioned per channel.

  4. Day 2–3You sign off

    Launch

    Google, Meta, offer pages and GBP posts, switched on.

  5. Every 3 days

    Optimise

    Around ten cycles per offer: pacing, bids, creative, search terms.

  6. Day 30

    Wrap and report

    Results by channel, spend per lead and per sale. Then the next bulletin.

Offer periods vary by bulletin. Every launch and every material change is approved by the dealership first.

Dealer Studio partner

Your website already works. We plug into it.

Campaigns run off real stock, and every enquiry lands in the workflow your team already uses, with its source intact.

  1. Stock
  2. Offers
  3. Campaigns
  4. Enquiries
  5. Follow-up
  6. Appointments
  7. Sales
  8. Optimisation
dealer-squad — enquiries

Enquiries · September to date

338 enquiries · 4 sources

Enquiries and cost per lead by source
SourceEnquiriesCost / lead
Google Search142$11.20
Meta98$8.40
Website (organic)61—
Listings37$14.90

Routed just now

  • Dual-cab ute, 2021 · finance enquiryGoogle → Dan · sales2 min
  • Family SUV · test drive requestMeta → Priya · sales14 min
  • Service booking · 60,000 kmWebsite → Service desk31 min
Needs a decisionListings cost 22% more per lead this month — six have stale photos. Refresh them, or move $400 to Meta, which is converting at $8.40.

Sample with demo data · Other DMS, CRM and classifieds platforms connect by API after a technical discovery

Free · Dealer Ads Lab

See the ads for the cars on your lot.

Drop your dealership's URL. We read your live stock, find what's been sitting and what's had a price drop, and build Meta and Google ads for those exact cars in your own branding, with a six-month sales calendar and service ads.

Build my dealer ads →
  • Your real stock, prices and photos
  • About a minute, free

In production

Real operators. Real numbers.

Current and recent Zib Digital automotive clients. Some names are withheld on request; references are available on a discovery call.

  • “Have worked with Matt at Zib over the past couple of years and have found his knowledge, communication and processes used to optimise my reach to be flawless and driven by data. He regularly updates me on suggested pivots based on what the market is doing. Strongly recommend reaching out to Matt for a chat.”

    Kane Draper

    Google review · Zib Digital

  • “The team at ZIB has been exceptional from the moment I first reached out. They began by conducting thorough audits across all my platforms. The audit uncovered a significant gap in my strategy, I was missing out on a large portion of the market while my competitors were capturing that business. They deliver real results without the empty promises and jargon that so many others offer.”

    Chris Chalmers

    Google review · Zib Digital

  • “I had been referred to these guys and spoke with Matt directly. He was hand on heart the most honest AdWords/marketing guy I've spoken to - he pointed me in the right direction to a better strategy and saved me a heap of money in the process. Absolutely recommend you chat to him.”

    Troy

    Google review · Zib Digital

Read all 90+ Google reviews of Zib Digital.

4.8from 90+ Google reviews and 300+ Australian businesses since 2009 — Zib Digital, the agency that runs on Squad.

How the squads sync

Adds onto the rest of the squad.

  1. Connect · Your systems

    • Google Ads
    • Meta Ads
    • Search Console

  2. Remember · The shared layer

    • Your business
    • Your rules

  3. Work · The squads

    • Dealer Squad

  4. Deliver · What reaches you

    • Routed enquiries

Dealer Squadfor automotive dealerships

Tracks cost per lead by source and routes every enquiry to the right salesperson. Your team closes.

FAQs

Straight answers.

Can we outrank the manufacturer's site?

The manufacturer owns the model search. You can own the suburb: model plus suburb, "demo", "runout" and "test drive near me", the local searches the manufacturer's site can't win for you.

How do we handle runout?

Plate change, EOFY and runout campaigns are built in advance, with budget held back to fund them. Aged stock, demos and runout each get a different campaign.

Is service worth marketing?

Service, parts and tyres are often the best margin in the business and the least contested search in the category, and they get their own fixed-operations campaigns.

Who talks to the customer?

Your team. Enquiries are routed by department, location and salesperson with the source attached, and uncontacted leads are flagged past the agreed window.

What does it cost?

A fixed monthly fee, plus a one-off setup to connect your stock, accounts and lead sources. Both are scoped on the demo.

Talk to an automotive strategist.

Tell us about your dealership or workshop and we'll map where your local search position actually stands.

  • A senior strategist, not a junior account handler
  • Local intent, runout and fixed operations covered