Marketing Squad
A full marketing function, run agent-native.
SEO, Google Ads, paid social, content and web, delivered as one commercial system. Specialist agents handle the monitoring, iteration and reporting. Senior marketers own the strategy, the judgement and the result.
What it is
One commercial system, not a retainer of tasks.
Marketing Squad is the marketing arm of Squad HQ. Instead of a retainer of disconnected tasks, you get one commercial system. Agents watch your search demand, iterate your creative, triage your leads and assemble your reporting, every day. Senior marketers decide what deserves money, what gets scaled and what gets stopped.
It is not software you learn. It is a marketing function you run, or we run for you.
How it works
Diagnose, plan, execute, report. Every week.
- 01
Diagnose
We read your business against real search demand and your commercial reality: where the money is, where you leak it, what your competitors take.
- 02
Plan
A plan built around your pipeline and capacity, sequenced by commercial impact. The fast wins fund the compounding ones.
- 03
Execute
Agents monitor queries, pace campaigns, draft variants and flag exceptions daily. A senior marketer reviews, applies commercial context and approves what changes.
- 04
Report
A short weekly brief in commercial language: what changed, what it cost, what entered the pipeline, what was won, what needs a decision.
squadhq.ai — your squad, today
Your squad · today
2 working · 1 needs you
- 19m elapsedEstimatingWorking
14 Bellevue Rd — pricing 47 line items
- 8 min agoVirtual CFODone
Xero cash-flow reconciled to 17 Sep
- todayMarketingDone
Zib Digital — September campaign live
- 6m elapsedTender takeoffWorking
Docklands commercial — reading 118 sheets
- readyReportingNeeds you
Weekly margin report — needs your approval
Division of labour
Agents do the scale. Humans make the call.
Agents
- Monitor search demand
- Iterate creative variants
- Classify and route leads
- Assemble reporting
- Watch pacing and spend drift
Senior humans
- Set commercial priority
- Verify claims and quality
- Approve what ships
- Decide scale, wait or stop
- Own the client relationship
The report is not the product. The decision is.
In production
In production, not in a pitch deck.
Marketing Squad is not a launch-day promise. The platform already runs a full-service agency at national scale.
Marketing Squad is built by the same team that founded and runs Zib Digital, Australia's first hybrid agent agency, and it runs on the same platform that powers it. The results below were delivered by our team under the Zib Digital brand.
- 800+
- Australian businesses served since 2009
- 4.8★
- Average across 90+ Google reviews
- Live
- Running a full-service agency today
- $2.8M → $5.3MForecast revenue, Brisbane roof restoration business, driven by paid advertisingZib Digital case study ↗
- 309%Growth in ecommerce transactions from organic search, Outback FencingZib Digital case study ↗
- 1,368 leadsAt $9.96 each over ten months, Perth 4x4 specialistZib Digital case study ↗
Who it's for
Built for the person who owns the number.
Marketing managers
You own the pipeline target without the headcount. The squad gives you a production team's leverage: monitoring, iteration and reporting handled, your judgement in charge.
Owners and GMs
Marketing matters but you cannot spend your week refereeing a retainer. You get a weekly brief in commercial language and decisions worth your time.
In-house teams
You have the people, not the leverage. Agents absorb the scale work so your team spends its hours on the strategy and creative that move the number.
Businesses on a retainer
You suspect the retainer is a list of tasks, not a system. Put it beside one commercial system and compare what each dollar produces.
Honest fit check: if you want a one-off campaign, a logo or a set-and-forget package, we are not your fit. If you want a marketing function that compounds, book the demo.
FAQs
Straight answers.
How is this different from Zib Digital?
Same team, same platform, different wrapper. Zib Digital is our full-service agency brand, operating since 2009. Marketing Squad is the agent-native offering under the Squad HQ umbrella: the same senior people and the same production platform, packaged for businesses that want the system itself.
Do agents make the decisions?
No. Agents monitor, draft, classify and report. Senior humans set the priorities, verify the work and make every commercial call. Every change is visible and reviewable.
What does it cost?
It depends on the scope of the function you want to run. Book a demo and we will map it against your current marketing spend — most businesses find the comparison is the persuasive part.
How fast can we start?
The diagnose step takes days, not months. If we are a fit, the system is typically live inside your first month.
See your marketing, run agent-native.
Book a demo and we will map your current marketing function against the squad that would replace or augment it.